Sip Happens: Who’s Ordering the Most Booze on DoorDash?
In the world of food delivery, consumer behavior often provides surprising insights that can shape business strategies and market opportunities. Analyzing DoorDash data, I uncovered an interesting but perhaps not a surprising trend: middle-class married families with kids spend more on alcohol delivery than food. This unique spending pattern not only sets them apart from other income groups but also reveals valuable insights about their lifestyle and preferences. Let’s explore what this means for businesses and how it can be used to drive growth. ________________________________________________________________________________________________________________________________________ Understanding the Data While analyzing DoorDash order trends across income groups, a clear distinction emerged: Middle-class families with children consistently outspend other groups on alcohol delivery, and spend more on it than food delivery. In contrast, all other income brackets spend more on food than a...
